Monday, October 26, 2009

Low Hanging Fruit

There was a moment during my first day of harvesting when one of the farmers explained to me to pick the low hanging olives by hand first and then move on to the higher branches with the rake.

I laughed to myself.

"Low hanging fruit" was a metaphor my old supervisors in PR threw around a lot with me. I remember the days when it meant the supermarket reporter at the Wall Street Journal or business reporter at the Boston Herald. And now I literally go after low hanging fruit.

How strange is that?

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